PRIVACY POLICY

Last Updated: March 2026

WHO WE ARE

Our Business: PlatinumBlack Wigs by Ilies, Freilagerstrasse 5, 8047 Zurich, Switzerland  

Contact: Email:  info@platinumblackwigs.com Website: www.platinumblackwigs.com

We sell wigs and hair extensions through our online store, which is powered by the Shopify e-commerce platform.

UNDERSTANDING DATA RESPONSIBILITIES

This privacy policy covers TWO separate data controllers:

1. US - PlatinumBlack Wigs by Ilies

We are responsible for:

  • Processing your orders
  • Shipping your products
  • Communicating with you about your orders
  • Customer service
  • Processing returns and refunds
  • Sending you newsletters (if you subscribe)

For questions about YOUR order data, contact us at: info@platinumblackwigs.com

2. SHOPIFY - Our E-commerce Platform Provider

Shopify Inc. operates the technical platform that powers our store and is responsible for:

  • Website hosting and operation
  • Shopping cart functionality
  • Payment processing infrastructure
  • Website analytics and cookies
  • Platform security
  • Data storage infrastructure
  • Advertising and marketing features (if enabled)
  • Cross-merchant data processing

For questions about SHOPIFY's data practices, contact Shopify:

Important: Shopify is an independent data controller for certain processing activities. We do not control how Shopify processes data for their own business purposes, analytics, or platform improvements. Please refer to Shopify's privacy policy for information about their data practices.

PART 1: DATA WE COLLECT AND PROCESS

Personal Information We Collect for Orders

When you place an order with us, we collect:

Contact Information:

  • Name
  • Email address
  • Phone number
  • Shipping address
  • Billing address

Order Information:

  • Products purchased
  • Order value
  • Payment method used (card type, last 4 digits)
  • Order date and time
  • Order status

Communication Information:

  • Messages you send us
  • Customer service inquiries
  • Questions about products
  • Return or exchange requests

Legal Basis (EU/Swiss Customers):

  • Contract Performance: We need this information to fulfill your order
  • Legal Obligation: We must keep records for tax and accounting purposes
  • Legitimate Interest: Customer service and fraud prevention
  • Consent: Marketing communications (if you opt in)

How We Use Your Information

Order Processing and Fulfillment:

  • Process and complete your orders
  • Ship products to you
  • Send order confirmations and shipping notifications
  • Process payments (through Shopify's payment system)
  • Handle returns, exchanges, and refunds
  • Maintain order records for accounting and tax purposes

Customer Service:

  • Respond to your questions and requests
  • Provide support
  • Resolve issues
  • Improve our service

Marketing (Only with Your Consent):

  • Send newsletters about new products
  • Inform you about promotions or sales
  • Share care tips and product information

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or contacting us.

Legal Compliance:

  • Comply with tax laws
  • Respond to legal requests
  • Protect our legal rights
  • Prevent fraud

How We Share Your Information

We share your personal information only in these circumstances:

With Shipping Carriers:

  • We share your name, address, and phone number with shipping companies (DHL, Swiss Post, etc.) to deliver your orders
  • They use this information only for delivery purposes

With Payment Processors:

  • Payment information is processed through Shopify's payment system
  • We do not store your complete credit card information
  • Payment processors handle transaction security

With Shopify (Our Platform Provider):

  • All information you provide flows through Shopify's platform
  • Shopify processes this data to operate the store
  • See "Part 2: Shopify's Data Processing" below for details

Legal Requirements:

  • If required by law, court order, or government request
  • To protect our rights or property
  • To prevent fraud or illegal activity

Business Transfers:

  • If we sell our business, customer information may be transferred to the new owner

We do NOT:

  • ❌ Sell your personal information to third parties
  • ❌ Share your information for others' marketing purposes
  • ❌ Use your information for purposes unrelated to your order

Data Retention

How long we keep your information:

Order Information:

  • 10 years (Swiss tax and accounting requirements)
  • Includes: Orders, invoices, shipping records

Customer Service Communications:

  • 3 years after last contact

Marketing Lists:

  • Until you unsubscribe, then deleted within 30 days

Account Information (if you create an account):

  • Until you request deletion or close your account

You can request deletion of your personal information at any time (subject to legal retention requirements). Contact us at info@platinumblackwigs.com.

Your Rights Regarding YOUR Data

You have the right to:

✅ Access: Request a copy of the personal information we hold about you ✅ Rectification: Request correction of inaccurate information ✅ Erasure: Request deletion of your information (subject to legal requirements) ✅ Restriction: Request we limit how we use your information ✅ Object: Object to processing based on legitimate interests ✅ Withdraw Consent: Unsubscribe from marketing at any time

To exercise these rights, contact us at: info@platinumblackwigs.com 

We will respond within 30 days (or as required by applicable law).

International Data Transfers

Your data may be transferred to:

  • Shopify's servers (located in various countries, see Shopify's policy)
  • Shipping carriers (for delivery)
  • Our email service provider (if applicable)

For EU/Swiss customers: When data is transferred outside the EU/Switzerland, we ensure appropriate safeguards are in place (Standard Contractual Clauses or adequacy decisions).

PART 2: DATA SHOPIFY COLLECTS AND PROCESSES

Important Notice: Shopify Inc. is an independent data controller that collects and processes certain information about your use of our store for their own business purposes. We do not control this processing.

What Shopify Collects

According to Shopify's privacy policy, when you visit or use our store, Shopify automatically collects:

Device and Technical Information:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Unique device identifiers
  • Network connection information

Usage Information:

  • Pages you visit on our store
  • Products you view
  • Items you add to cart or Wishlist
  • How you navigate the site
  • Time spent on pages
  • Referring website
  • Search terms used

Cookies and Tracking Technologies:

  • Shopify uses cookies to enable shopping cart functionality, maintain your session, and for analytics
  • See our Cookie Policy for details

Cross-Store Information:

  • Shopify may combine information from your interactions with our store with data from other Shopify stores you visit
  • This helps Shopify improve their platform and provide enhanced features
  • Shopify is the data controller for this processing

How Shopify Uses This Information

According to Shopify's privacy policy, they use this information to:

Platform Operation:

  • Enable store functionality (shopping cart, checkout, etc.)
  • Provide security and fraud prevention
  • Technical infrastructure and hosting
  • Payment processing systems

Analytics and Improvements:

  • Analyze how users interact with Shopify stores
  • Improve their platform
  • Develop new features
  • Performance monitoring

Advertising and Marketing (If Enabled):

  • Personalized advertising across websites
  • Retargeting campaigns
  • Marketing attribution
  • Audience insights

Important: We may use some of Shopify's enhanced features that involve cross-merchant data processing. For these features, Shopify is the data controller and processes your information according to their privacy policy.

Shopify's Data Sharing

According to Shopify's practices, they may share your information with:

Service Providers:

  • Cloud hosting providers
  • Payment processors
  • Analytics companies
  • Security services

Business and Marketing Partners (If Enabled):

  • Advertising platforms (Google, Facebook, etc.)
  • Marketing analytics services

Legal Requirements:

  • Law enforcement or government agencies when required by law

Business Transfers:

  • In connection with mergers or acquisitions involving Shopify

Your Rights Regarding Shopify's Data Processing

For information collected and processed by Shopify as a data controller:

Contact Shopify directly:

Rights you may have with Shopify:

  • Access to information Shopify holds about you
  • Deletion of data processed by Shopify
  • Opt-out of personalized advertising
  • Other rights as described in Shopify's privacy policy

We cannot fulfill requests regarding data processed by Shopify - you must contact them directly.

Opting Out of Shopify's Advertising Features

If you want to opt out of personalized advertising powered by Shopify:

Option 1: Use Shopify's Opt-Out Visit: https://privacy.shopify.com/en

Option 2: Global Privacy Control Enable Global Privacy Control in your browser: https://globalprivacycontrol.org/

Option 3: Manage Cookie Preferences Use our cookie settings banner (when you first visit our site)

Note: Opting out means you'll still see ads, but they won't be personalized based on your browsing behavior.

COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies. For detailed information, please see our separate Cookie Policy.

Essential Cookies (Cannot be disabled):

  • Shopping cart functionality
  • Session management
  • Security features
  • Payment processing

Analytics Cookies (Optional):

  • Website usage statistics
  • Performance monitoring

Marketing Cookies (Optional, if enabled):

  • Personalized advertising
  • Marketing attribution

You can manage cookie preferences through our cookie banner or your browser settings.

For details about Shopify's use of cookies, see: https://www.shopify.com/legal/cookies

THIRD-PARTY LINKS AND SERVICES

Our website may contain links to third-party websites or services:

Social Media:

  • Links to our social media profiles
  • Social sharing buttons

Reviews Platforms:

  • Product review services (if applicable)

Other Services:

  • Hair care tutorials or resources

We are not responsible for:

  • Privacy practices of third-party websites
  • Content on external sites
  • How third parties use your information

Please review their privacy policies before providing them with personal information.

SECURITY

How We Protect Your Information

Our Security Measures:

  • Secure connections (HTTPS/SSL)
  • Limited access to customer information
  • Secure storage of records
  • Employee training on data protection

Shopify's Security:

  • PCI DSS compliant payment processing
  • Regular security audits
  • Infrastructure security
  • Encryption of sensitive data

No System is 100% Secure: We implement reasonable security measures, but we cannot guarantee absolute security. Please:

  • Use a strong password (if you create an account)
  • Don't share your account credentials
  • Contact us immediately if you suspect unauthorized access

Your Responsibility:

  • Keep your login information confidential
  • Use secure networks when accessing our store
  • Log out when using shared devices

CHILDREN'S PRIVACY

Our store is not intended for children under 18.

We do not knowingly collect personal information from children.

If you are under 18: Please have a parent or guardian make purchases on your behalf.

Parents/Guardians: If you believe your child has provided us with personal information, please contact us immediately at info@platinumblackwigs.com and we will delete it.

CHANGES TO THIS PRIVACY POLICY

We may update this privacy policy to reflect:

  • Changes in our practices
  • New legal requirements
  • Feedback from customers
  • Changes to Shopify's platform

When we make changes:

  • We'll update the "Last Updated" date
  • We'll notify you of significant changes (via email or website banner)
  • Continued use of our store means you accept the updated policy

We recommend reviewing this policy periodically.

YOUR RIGHTS SUMMARY

For Data WE Control (Orders, Customer Service):

Contact us at: info@platinumblackwigs.com

✅ Request access to your information ✅ Request correction of inaccurate data ✅ Request deletion (subject to legal requirements) ✅ Request restriction of processing  ✅ Object to processing ✅ Withdraw marketing consent  

We will respond within 30 days.

For Data SHOPIFY Controls (Analytics, Platform, Advertising):

Contact Shopify at: https://privacy.shopify.com/en

✅ Access information Shopify holds about you ✅ Request deletion of Shopify data ✅ Opt out of personalized advertising ✅ Exercise other rights per Shopify's policy

Refer to Shopify's Privacy Policy for their response timeframes.

COMPLAINTS  

If You Have Concerns

About OUR data practices: Contact us first at info@platinumblackwigs.com We will work with you to resolve any issues.

About SHOPIFY's data practices: Contact Shopify at: https://privacy.shopify.com/en


LEGAL BASIS FOR PROCESSING (EU/SWISS CUSTOMERS)

We process your personal information based on:

Contract Performance (GDPR Art. 6(1)(b)):

  • Order processing and fulfillment
  • Customer service
  • Payment processing

Legal Obligation (GDPR Art. 6(1)(c)):

  • Tax and accounting records
  • Responding to legal requests

Legitimate Interests (GDPR Art. 6(1)(f)):

  • Fraud prevention
  • Security
  • Business analytics
  • Improving our services

Consent (GDPR Art. 6(1)(a)):

  • Marketing communications
  • Non-essential cookies
  • Optional features

You can withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

SPECIFIC INFORMATION FOR EU CUSTOMERS

EU Consumer Rights Directive

Your consumer rights under EU law are protected, including:

  • Right to clear information before purchase
  • Right to withdraw from distance contracts (subject to our hygiene product exceptions - see Terms and Conditions)
  • Right to remedies for defective goods

GDPR Rights

You have comprehensive rights under GDPR:

  • Right to access (Art. 15)
  • Right to rectification (Art. 16)
  • Right to erasure (Art. 17)
  • Right to restriction (Art. 18)
  • Right to data portability (Art. 20)
  • Right to object (Art. 21)
  • Right not to be subject to automated decision-making (Art. 22)

International Data Transfers

When we transfer your data outside the EU:

  • We use Standard Contractual Clauses approved by the European Commission
  • Or we rely on adequacy decisions
  • Or other appropriate safeguards as required by GDPR

SPECIFIC INFORMATION FOR SWISS CUSTOMERS

Swiss Data Protection Act (nDSG)

Your rights under the new Swiss Federal Act on Data Protection include:

  • Right to information
  • Right to access
  • Right to rectification
  • Right to erasure
  • Right to data portability
  • Right to object

Cross-Border Data Transfers

When we transfer your data outside Switzerland:

  • We ensure adequate protection through appropriate safeguards
  • We comply with Swiss data protection requirements
  • You can request information about these safeguards

DO NOT TRACK SIGNALS

Global Privacy Control: If you visit our website with Global Privacy Control enabled, we will treat it as an opt-out request for:

  • Personalized advertising (where applicable)
  • Non-essential tracking

Learn more at: https://globalprivacycontrol.org/

Other "Do Not Track" Signals: Currently, there is no industry standard for Do Not Track signals. We respond to Global Privacy Control but may not recognize other Do Not Track signals from your browser.

You can always manage preferences through our cookie settings.

MARKETING AND COMMUNICATIONS

Email Marketing

We send marketing emails only if you:

  • Subscribe to our newsletter, OR
  • Opt in during checkout, OR
  • Request information about products

Our marketing emails include:

  • New product announcements
  • Sales and promotions
  • Hair care tips
  • Special offers

You can unsubscribe at any time:

  • Click "unsubscribe" in any email
  • Contact us 
  • Manage preferences in your account (if applicable)

We will process unsubscribe requests within 48 hours.

Transactional Emails: Even if you unsubscribe from marketing, we will still send:

  • Order confirmations
  • Shipping notifications
  • Return/refund confirmations
  • Important account or policy updates

These are necessary for our business relationship.

AUTOMATED DECISION-MAKING

We do NOT use automated decision-making or profiling that produces legal effects or similarly significantly affects you.

Shopify may use automated systems for:

  • Fraud detection
  • Payment risk assessment
  • Platform security

For information about Shopify's automated processing, see their privacy policy.

DATA BREACH NOTIFICATION

If a data breach occurs:

Our Obligations:

  • We will notify affected customers without undue delay
  • We will notify relevant supervisory authorities as required by law
  • We will take steps to mitigate harm

What We'll Tell You:

  • Nature of the breach
  • Likely consequences
  • Measures taken to address the breach
  • Contact point for more information

Shopify's Breaches: If Shopify experiences a data breach, they are responsible for notification. We will cooperate with Shopify to ensure affected customers are notified.

CONTACT US

For Questions About This Privacy Policy:

General Inquiries: Email: info@platinumblackwigs.com

 Response time: 24-48 hours (business days)

Data Protection Requests: Email: info@platinumblack.com Please include:

  • Your full name
  • Order number (if applicable)
  • Specific request (access, deletion, correction, etc.)
  • Proof of identity (to verify your request)

We will respond within 30 days.

Mail:  PlatinumBlack Wigs by Ilies, Freilagerstrasse 5 8047 Zurich Switzerland

For Questions About Shopify's Data Practices:

Shopify Privacy Portal: https://privacy.shopify.com/en

Shopify Privacy Policy: https://www.shopify.com/legal/privacy

Shopify Consumer Privacy: https://www.shopify.com/legal/privacy/consumers

ADDITIONAL RESOURCES

Our Other Policies:

External Resources:

SUMMARY - WHO TO CONTACT

Quick Reference:

Question AboutContactMy order, shipping, returnsUs: info@platinumblackwigs.comCustomer serviceUs Marketing emailsUsPayment issuesUs (we'll coordinate with Shopify)Website cookiesSee Cookie Policy, or contact ShopifyWebsite analyticsShopify: https://privacy.shopify.com/enAdvertising featuresShopify: https://privacy.shopify.com/enPlatform technical dataShopify: https://privacy.shopify.com/enCross-store trackingShopify: https://privacy.shopify.com/en

ACKNOWLEDGMENT

By using our website and services, you acknowledge that:

  1. You have read and understood this Privacy Policy
  2. You understand that both we and Shopify process your personal information
  3. You understand the difference between our roles as data controllers
  4. You know how to exercise your rights with each data controller
  5. You consent to the processing described in this policy

Thank you for trusting us with your personal information. We take your privacy seriously.

Last Updated: March 2026 Version: 1.0

This privacy policy complies with:

  • Swiss Federal Act on Data Protection (nDSG)
  • EU General Data Protection Regulation (GDPR)
  • ePrivacy Directive
  • Shopify's platform requirements